Empowered by collective marketing

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Uploaded on:
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3 minutes 51 seconds
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ID: 24625
Original Filename: VNRKenyaFarmersAggregation.mp4
Title: Empowered by collective marketing

In 5 semi-arid counties of Kenya, FAO is supporting 31,300 smallholder farmers to increase the yield of high-value grain like sorghum and to market their produce as group. 

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License type: Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO
Credit: FAO
Country: Kenya
Size (cm): 287.56 MB; 1920 x 1080 pixels; 3 minutes 51 seconds;
Orientation: Landscape
Date Created: 30/04/2018 12:59:49

In 5 semi-arid counties of Kenya, FAO is supporting 31,300 smallholder farmers to increase the yield of high-value grain like sorghum and to market their produce as group. Training in good agricultural practices and conservation agriculture has increased productivity - from 100 kg of sorghum per acre to over 1 ton. Noticeable benefits have been obtained by switching cultivation from maize to a more drought resistant crop such as sorghum.

Moreover, the development of farmer organizations with collective marketing and contract farming has enabled farmers - who used to have no say on the price - to have a common selling place, where they can aggregate and store their products, as well as negotiate prices and engage with buyers, boosting the local economy and empowering women. Price per kilo has increased by 50 percent and the higher income generated can now be invested in other risk-reduction and mitigating practices such as insurance for crops, nutritious food, health care and school fees.

The farmers groups, especially those who signed contract with a buyer can receive group loans from financial agencies by using the signed contract as collateral. The group loans are used to purchase high quality inputs directly from the input companies and can be reinvested to scale up farmers’ agribusiness activities.

The continued support to farmers through training and capacity building of local officials will help closing the gender gap in agriculture, a proven strategy for improving health, nutrition and children’s education. 

Purity Njeru, farmer and group coordinator, has seen firsthand how this program has improved lives and livelihoods.


LOCATIONS: Meru and Tharaka Nithi Counties, Kenya

DATE: February 2018

TRT: 3’51”

LANGUAGE: Natural, English



1. Close up of sorghum head

2. Various of farmers in the field harvesting sorghum in Meru

3. Various of a farmer carrying sorghum on a basket

4. Exterior of  Gakiuma Community Based Organization Collection Center

5. Farmers weighing their produce

6. Various of farmers harvesting sorghum

7. Various of farmers threshing sorghum using a motorized machine

8. SOT Purity Njeru - Farmer and Group Coordinator (English):

It’s very important to be member of the group because when we are in the group we aggregate at the same place. We also buy the farm inputs at a lower price. We also meet other partners like FAO, which came to us and taught us about the modern technologies, which reduce the labor for a farmer. Thus making the production cost to be very low for the farmer. They also brought us things like the planting machine which can do three things at a time; plant, plough and put the fertilizer at the same time.

9. Various of a farmer doing some transaction with a buyer

10. Various of an officer from the Ministry of Agriculture teaching farmers on how to use a grain moisture meter

11. Various of a lady on the farm using a planting and fertilizing machine

12. Various of buyers with a women’s group at a collection center

13. Various of signed contract

14. SOT Purity Njeru - Farmer and Group Coordinator (English):

Most of us have achieved a lot through the financiers because we get loans from the banks. Many women have opened bank accounts; those had no bank accounts before. Currently the CBO [Community Based Organization] has about 1.4 Million [14,000 USD] from the Equity Bank, which is distributed to the smaller groups and back to the individual. 

BLACK Some have bought a cow for milk, others have got chicken. So that you can sustain your family as you carry on.

15. Various of market

16. Various of man milking a cow

17. Various of chickens

18. Various of laborers loading sorghum into a lorry

19. Lorry drives away